The Cascade: 100K → 8K
100,000
82,000
66,000
52,000
40,000
8,030
~8% reachable · 92% waste
Data Reports5 min
Why 92% of Your MCA Leads Are Dead on Arrival
We audited a real UCC lead list. Only 8% were actually reachable, at the right person, at a live business.
Apr 3, 2026