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Data Report Apr 3, 2026 · 5 min read

Why 92% of Your MCA Leads Are Dead on Arrival

Your data is 7 months old. That's the problem.

You buy 100,000 UCC leads. You load them into your CRM. You start dialing. You get back… maybe 60 responses.

If that math sounds familiar, you're not bad at this. Your data is.

We analyzed a real UCC lead list purchased in Q1 2026 from a well-known provider — all labeled "MCA." We ran every row through line-type verification, email validation, DNC screening, and Secretary of State business-status checks.

Only ~8% of those leads were actually reachable — right person, live business, callable mobile number. And of those, how many are actually ready to take an MCA right now? That's the question no one's asking.

Here's where the other 92% fell apart.

We Audited a Real UCC Lead List

The data is 7 months old

Average filing age: 203 days. Not a single filing was less than 90 days old. By the time you get this list, the business has already refinanced, already been called by every other broker who bought the same data, or already moved on.

A third of the "MCA" leads aren't MCA

Every row was labeled UCCTYPE=mca. But CNH Industrial — a tractor finance company — accounted for 11% of the rows. Commodity Credit Corporation, a US government agency, made up another chunk. 11.4% of the list was farms. The provider didn't classify a single lender. They labeled everything "MCA" and shipped it.

Half the phone numbers can't receive a call or text

Line-type analysis on the full list: only 47.6% were mobile. The rest were business PBX systems, landlines, VoIP lines, and toll-free numbers. More than half the list is useless for SMS-based outreach.

And even among the "mobile" numbers, not all are actually connected. When we ran a real-time carrier network check (called an HLR lookup), ~2% of numbers that passed basic validation were actually disconnected — the subscriber cancelled the line or ported out. No list provider does this check. You're dialing dead air.

55% of the callable numbers are on the DNC list

Of the mobile phones, we screened against DNC/TCPA databases. 55% are on the Federal Do Not Call Registry. Cut your mobiles in half — you're down to a fraction of the original list.

The contacts might not be the right person

UCC filings list the debtor company, not the owner. The "contact" is often a filing agent, registered agent, or law firm — not the person who runs the business. Every name on these lists was appended from a third-party database with no verification. Our spot-check found ~25% of the businesses were dissolved, expired, or revoked. One in four doesn't exist anymore.

The Cascade: 100K → ~8K

Stack these problems and here's what happens:

100,000 leads purchased
~34,000 non-MCA removed (equipment, agriculture, government)
66,000 actual MCA filings
~18,400 landlines, VoIP, toll-free numbers (52.4% not mobile)
47,600 with mobile numbers
~26,200 on the Do Not Call registry (55%)
21,400 legally callable
~5,400 dissolved or inactive businesses (25%)
16,000 at live businesses
~8,000 wrong contact — filing agents, registered agents, not the owner
~8,000 reachable leads
~8% reachable · 92% waste

You paid for 100,000 leads. Only ~8,000 are actually reachable. And of those — how many are ready?

What a Verified Lead List Actually Looks Like

Every lead source brokers use today fails on one or both of two questions: Can you actually reach this person? And should you reach them right now?

Most providers dump everything into one list and let you figure it out. CreditFeed solves both before you see a single lead.

We think about every lead on two axes: Reachable and Ready.

Reachable means the basics check out — the business is active, the contact is the actual owner, the phone number is a callable mobile, and they're not on the DNC list. This is where 92% of traditional lists fail.

Ready means the business is showing real borrowing intent right now — a fresh UCC filing, a stacking pattern, a recent payoff. Not just "they took an MCA once in 2024." Ready means they're in-market today.

Reachable × Ready
Every lead falls into one of four quadrants. Only the top-right converts.
Low Intent
High Intent
Reachable
Qualified but dormant
Verified contact, real business, callable number — but no recent borrowing signal.
Nurture list
Call today
Verified, callable, live business — AND active borrowing behavior. Fresh filing, stacking pattern, known MCA lender.
Highest conversion
Unreachable
Dead data
Wrong number, dissolved business, appended contact. No intent signal. Don't waste time.
Discard
Lost opportunity
Active borrower, but you can't reach them — bad number, wrong person, missing email.
Fix data first

This isn't theoretical. CreditFeed tracks hundreds of thousands of businesses with confirmed MCA filings across the US. Of those, 22% are repeat borrowers — and 51% of repeat MCA borrowers take another advance within 6 months. A third come back within 90 days. That's not a lead list. That's a predictive signal.

Reachable — we verify before we deliver

  • Fresh filings: process UCC filings from state portals within days of recording — not months
  • Lender classification: classify every secured party by type (MCA vs. equipment vs. government vs. bank)
  • Business verification: match filings to active businesses via Secretary of State records
  • Contact validation: confirm mobile numbers via real-time carrier network checks (HLR), verify real owners, validate business emails
  • DNC/TCPA screening: compliance built into the pipeline — no manual filtering
  • Targeted filters: filter by state, industry, and contact channel — you only see leads that match your criteria

Ready — CreditFeed AI surfaces intent signals

  • Filing recency: filter to last 30/60/90 days — new originations and fresh terminations
  • Stacking detection: businesses with 2+ filings in a rolling 6-month window
  • Termination monitoring: businesses that just paid off — primed for their next advance
  • Lender classification: see which MCA funders are actively lending to each business

The result: a lead list where every contact is reachable, in the industry and location you want, with the credit behavior you need — and CreditFeed's stacking detection and termination monitoring surface the ones most likely to need capital right now.

CreditFeed

Your leads shouldn't be dead before you dial.

Verified contacts. Fresh filings. Intent signals built in.

Try for free →
Data sourced from CreditFeed's UCC filing analysis across CA, FL, CO, and NY. creditfeed.ai